Would you be surprised to know that over 40% of tourists change the vacation itinerary after coming across a brochure?
Most would be, right?
In a nutshell, the format of a brochure offers a range of opportunities and possibilities to a business to intelligently incorporate various types of content with effective distribution capabilities that can instantly grab the attention of its audience.
Well, that shows how powerful a marketing tool really is brochure to drive people to your business and the products or services that it offers.
If you are wondering what makes process so effective in marketing, you are actually thinking right.
There is no doubt that brochure is one of the best mediums to include great amounts of details about the business, brand its products or services without overpowering any of the design elements. Another important element is that brochures are completely customizable, which makes it exceptionally valuable for any business to use the brochures as itdeems fit for its promotional objectives.
However, since there are numerous types with diverse designs and high-quality brochure folding styles, it always gets tricky as to how to select the best one that is adept for you.
Tri-Fold Brochures vs. Z Fold Brochures design
If you are a person who has already seen a lot of brochures, you will know that Tri-Fold Brochures design is often the most widely used one. It is the opportunity a tri-fold brochure provides the marketing team to arrange its content into 6 different sections logically with improved readability that makes tri-fold brochure the most commonly used folding style. The edges of the sheet are folded into the centre of the sheet so that one side lies on top of the other side, both opening against each other to the sides.
A successful brochure must be able to make the customers want to read everything on the brochure all the while keeping each section rich with content to allure the reader independently.
Recommendations to Make the Best Use of Tri-Fold Brochures
If you are trying to integrate your brochure with several interactive charts and graphics, one of the best types of brochure folds to use is Z-fold. Z-fold brochures are also folded into three parts just like the tri-fold brochure but the difference rests in the way the brochures opens—a Z-fold brochure opens just like an accordion opens. This type of brochures offers a business several design opportunities and possibilities as the entire sheet opens once the brochure is unfolded. There really is no need to differentiate diverse content panels from each other if it assures an eye-catching design. This also offers the best platform for businesses to print brochures with large graphs,flowcharts, maps or even use an image centric design.
Recommendations to Make the Best Use of Z-Fold Brochures
Other Brochure Formats
Since the intention of a brochure is to captivate the reader and attract him or her to your brand or the services or the products that you offer, there really is no rule when it comes to selecting a brochure format. In the grand scheme of promotional activities, the only thing that matters for a business is getting the message appropriately to the reader. As such, you can make use of any brochure format that has enough visual appeal and content space to do the trick.
These types of brochure can be used to build expectations in the minds of the readers and hence it can be used for businesses trying to promote their new business venture or the launch of a product or service. With this type of brochures, you can effectively make the audience curious and want to open and read the rest of its content. Though the brochure has many as 6 sections, it will provide you enough room to create a sense of suspense and intrigue that can be used to elevate the curiosity levels of the reader about the message it is about deliver.
No-Fold or Flat Brochure
Brochures having no fold are known as flyers. The most important benefit of flat brochure is that it offers unlimited opportunity when it comes to design and it brings great flexibility to creatively arrange content on both sides of the brochure. Just like any other brochure style leaving enough text, bleeding and trimming space along with selecting an image with high resolution is a key factor in making this type of brochure do an exceptionally well job in meeting its objectives.
Brochure Test and its Advantage
If you are a business that constantly uses brochure to promote your business or brand, it is important that you carry out a brochure test to understand that it is able to meet all the design and content expectations you have before printing it. It can not only help you reduce the cost of printing but also save brand from getting embarrassed. However a lot of companies are there offering various graphic design services along with brochures design services. If you feel a need for professional services, it is always advisable to opt for a company with enough years of experience and proven track record.
We hope that the post will help you make an intelligent decision about the brochure style that you want to use next time you are getting prepped up to promote your brand or business.
Different types of brochure folds (Video)