When launching a company, one takes the first plunge by giving it a face. Gradually you move on to develop the rest of the essentialities. A new business should undergo the process of giving itself an identity. The development is time consuming and exhausting yet it is worth the wait eventually. While building a new business, there are several aspects and dimensions to be considered. The first thing perhaps is its visual brand identity design. Importance of Branding Branding is conceptualized in different ways by different intellectuals. Whatsoever, no one would ever disagree with the relevance logo holds. It is actually the face and inscribes the value of a product or a company into the mind of people, involuntarily. Logo helps to create an emotional bond between the brand and its customers over a period of time. It is something the customers will get acquainted with and this strategic symbol adds value to the brand. Just think of any brand you endorse or a popular product. For instance, Nike will instantly bring before your mind the tick symbol. That’s the power of a logo; you establish a brand identity with it. Understanding the brand When designing a logo as the basic step towards visual identity branding,you have to take into consideration several factors. One has to make a thorough study of all the elements of one’s company and its goals. Doing detailed market research is a must. Similarly, first you have to understand your product, its uniqueness, value it can offer and mainly your target audience. Once you understand and identify their interests, you can subsequently go on to create something that will engage them. Your company logo design should be able to relate to your brand, product as well as make your customers understand what it stands for. The design and colors should be professional and attractive but not distracting. It should be creative but relatively simple to comprehend about your brand. The logo should not complicate the brand’s idea and maintain the interest of the customers. In simple words, it should not confuse them but impress them with the artistic sensibility and sensitivity. It should easily make your customer identify your brand. Take the example of FedEx. If one looks closely at the word, the designers have brilliantly placed the letters in such a way that there is an “arrow” facing the right side, within the space of ‘E’ and ‘X’. It is said to symbolize “speed and precision”, in a way hinting the company’s service to deliver parcels. The logo is simple yet powerful. Typography or Symbols or Shapes - Which is best for your business Following this ideology will help you to choose the precise shape and right images to support your brand identity logo design. While some companies rely on designs involving shapes or symbols, others use the company or brand name itself. The first ones play creatively with objects and colors like Apple, Pepsi or Instagram, the latter depends heavily on the font styles just like Netflix or Google. Similarly one has to take into account the feel of the fonts; be it bold or soft it should represent your brand or company’s character. While bold fonts are used to denote brand dealing strong or imposing products, soft fonts symbolizes delicate ones for example those selling feminine products.Similarly each type of fonts has different feel to it and one should try to incorporate the ones that is befitting to their brand. Effective usage of logo in marketing Once the logo is finalized, it’s the responsibility of the marketing team to use it wisely and promote it likewise. They have to utilize the branding concept and cater to different customers through various platforms. In this age of technology, one might depend exclusively on online promotion; however staying confined only to web to improve brand awareness online has its own drawbacks. You should spread the word and increase the brand value through offline marketing strategies as well. While a website and social media platforms are exciting ways to make your company’s presence felt online, there are many other competitors using the same medium. Consequently, one has to work harder to stand out from the rest and come up with innovative ways to stay afloat here. In case of offline medium, there are multiple ways to utilize your logo. One can come up with promotional goodies like Customized T-Shirts printed with the concerned company’s logo, mugs, attractive stickers or bookmarks. Even mailers and flyers will do the work of promoting a brand on large scale. One can even highlight the logos on business cards, invoice documents and receipts, by placing it strategically. These activities, be it online or offline, will help to establish an invisible yet imposing connection with the customers. Importance of logo Eventually designing a logo for one’s company is mandatory. It is a very essential part of marketing strategy as well as adds value to the brand. The right kind of design, font and color will shape the company’s in the minds of people. It will help in developing trust and professional relationship with the customers. These elements when put together in a logo will reflect on the outlook of the company and help to convey a strong idea about the company and its responsibilities. Are you looking for some effective logo design ideas for your business ? Then read this logo design tips that really work. Creative logo design for your business To conclude, while developing a logo one must consider the target users, their perspective, their requirements and then work on designing something related to these. It is always important to try various business logo color combinations as colors are one of the most important factors impacting human minds. If you are successful in coming up with the right logo design, it will surely reflect on your business and help you to flourish immensely. You can go through various logo design tips for small businesses online before starting the process. Else the best thing to do is to associate with a professional logo design company offering exceptional logo design services.
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Would you be surprised to know that over 40% of tourists change the vacation itinerary after coming across a brochure? Most would be, right? In a nutshell, the format of a brochure offers a range of opportunities and possibilities to a business to intelligently incorporate various types of content with effective distribution capabilities that can instantly grab the attention of its audience. Well, that shows how powerful a marketing tool really is brochure to drive people to your business and the products or services that it offers. If you are wondering what makes process so effective in marketing, you are actually thinking right. There is no doubt that brochure is one of the best mediums to include great amounts of details about the business, brand its products or services without overpowering any of the design elements. Another important element is that brochures are completely customizable, which makes it exceptionally valuable for any business to use the brochures as itdeems fit for its promotional objectives. However, since there are numerous types with diverse designs and high-quality brochure folding styles, it always gets tricky as to how to select the best one that is adept for you. Tri-Fold Brochures vs. Z Fold Brochures design If you are a person who has already seen a lot of brochures, you will know that Tri-Fold Brochures design is often the most widely used one. It is the opportunity a tri-fold brochure provides the marketing team to arrange its content into 6 different sections logically with improved readability that makes tri-fold brochure the most commonly used folding style. The edges of the sheet are folded into the centre of the sheet so that one side lies on top of the other side, both opening against each other to the sides. A successful brochure must be able to make the customers want to read everything on the brochure all the while keeping each section rich with content to allure the reader independently. Recommendations to Make the Best Use of Tri-Fold Brochures
Z-Fold Brochures If you are trying to integrate your brochure with several interactive charts and graphics, one of the best types of brochure folds to use is Z-fold. Z-fold brochures are also folded into three parts just like the tri-fold brochure but the difference rests in the way the brochures opens—a Z-fold brochure opens just like an accordion opens. This type of brochures offers a business several design opportunities and possibilities as the entire sheet opens once the brochure is unfolded. There really is no need to differentiate diverse content panels from each other if it assures an eye-catching design. This also offers the best platform for businesses to print brochures with large graphs,flowcharts, maps or even use an image centric design. Recommendations to Make the Best Use of Z-Fold Brochures
Other Brochure Formats Since the intention of a brochure is to captivate the reader and attract him or her to your brand or the services or the products that you offer, there really is no rule when it comes to selecting a brochure format. In the grand scheme of promotional activities, the only thing that matters for a business is getting the message appropriately to the reader. As such, you can make use of any brochure format that has enough visual appeal and content space to do the trick. Gate-Fold Brochures These types of brochure can be used to build expectations in the minds of the readers and hence it can be used for businesses trying to promote their new business venture or the launch of a product or service. With this type of brochures, you can effectively make the audience curious and want to open and read the rest of its content. Though the brochure has many as 6 sections, it will provide you enough room to create a sense of suspense and intrigue that can be used to elevate the curiosity levels of the reader about the message it is about deliver. No-Fold or Flat Brochure Brochures having no fold are known as flyers. The most important benefit of flat brochure is that it offers unlimited opportunity when it comes to design and it brings great flexibility to creatively arrange content on both sides of the brochure. Just like any other brochure style leaving enough text, bleeding and trimming space along with selecting an image with high resolution is a key factor in making this type of brochure do an exceptionally well job in meeting its objectives. Brochure Test and its Advantage If you are a business that constantly uses brochure to promote your business or brand, it is important that you carry out a brochure test to understand that it is able to meet all the design and content expectations you have before printing it. It can not only help you reduce the cost of printing but also save brand from getting embarrassed. However a lot of companies are there offering various graphic design services along with brochures design services. If you feel a need for professional services, it is always advisable to opt for a company with enough years of experience and proven track record. We hope that the post will help you make an intelligent decision about the brochure style that you want to use next time you are getting prepped up to promote your brand or business. Different types of brochure folds (Video) |
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