CATI survey involves contacting the respondent via phone and asking them certain questions based normally on the telephone survey script. The answers of respondents are recorded based on which the company plans its future proceedings. Let us see the various steps involved in the process.
Introduce yourself politely and professionally
The first step is introducing your survey to the respondents. You should introduce yourself as well as the company for which survey is being taken. Also describe concisely about the topic and geographical area where the study is being conducted.
Intimate the respondent the way their contact details were obtained. Let them know about the research purpose and the time that would be taken for interviewing. Make them assured about their anonymity and privacy. Inform them that it is not mandatory to respond for every question asked. Also, before starting, ask their permission. In case if a respondent demands the name of lead investigator, there is not harm in providing the same.
Convince them to respond
This is one of the most tactical steps involved in computer-assisted telephone interviewing. In this really busy lifestyle people may feel irritated when they get a call for survey purposes. They may refuse to complete your survey initially. This is where your skills are required to persuade the respondents.
The telephone research interviewers should be trained and tactically accomplished to convert refusals to successful surveys. You can make the prospects feel that their opinion is being valued and they are getting involved in something noble. You should attempt to convert a refusal to positive nod not more than two times; this is what professional companies offering, phone survey services recommend. In case if your attempts, go in vain, seek their permission to call them back later at their convenience. Remember that you will have to deal with people of different natures and attitudes.
Read clearly and grab maximum data
Read the questions from the script word-for word and this really helps. By being precise, you can prevent unreasonable and skewing responses. This is important to assure that the survey taken is beneficial for your organization.
Once you feel that the respondent has become interestingly indulged in the conversation, try to get maximum possible information from him and via this you can add more data to the study.
Enter the responses categorically
You will be getting a lot of responses and entering them real time and categorically can ease the process. Keep on adding information to the database and reworking on the questionnaire design if needed would be beneficial.
Try to obtain all possible demographic information like age, gender, ethnicity, religious affiliation etc. as it helps in attaining more accuracy in data coding.
Uphold quality and work ethics
You should always upkeep the work standards; this is of peek relevance to make sure that the CATI market research made is trustworthy and advantageous for your organization objectives. Also you should demonstrate high level of professional ethics in every points of intersection you encounter with the respondents and other researchers.
Armed with the above tips, you can confidently make your next call.